When someone types a query (like “buy shoes online” or “plumber near me”) into Google, the platform scans its advertiser database to decide which ads to show.
Let’s Get Started With Google Ads
Be found by future buyers searching on Google. Reach specific industries or job functions with AI-powered Search ads to connect with decision-makers actively researching solutions like yours.
Engage decision-makers across the Google Ads ecosystem, including YouTube. Turn interest into inquiries with total flexibility and budget control.
Performance Max Campaign
Make the most of Google Ads
With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing – on Search, Display, YouTube and more – from a single campaign.
Search Ads Campaign
Start with search
Help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
Display Ads Campaign
Engage the eye
Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail or using mobile apps.
Shopping Ads Campaign
Offer up your inventory
Show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sales.
Video Ads Campaign
Bring your brand to life with video
Boost awareness of your brand, follow up with former ad viewers and reach potential customers while they’re watching or searching for videos on YouTube.
App Promotional Campaign
Promote your app
Reach people who are interested in apps like yours to drive installations, or choose to re-engage current users to drive more in-app actions.
How Does Google Ads Work?
Google Ads works on a pay-per-click (PPC) model, where advertisers bid on keywords to display their ads on Google’s search engine results and partner sites. You only pay when someone clicks your ad.
Here’s a simple breakdown of how it works:
User Searches on Google
Ad Rank Determines Position
Google combines your bid and quality score to assign an Ad Rank. Higher ad rank means better placement (often above organic results). Even if you bid lower than a competitor, your ad can still show above theirs if your quality score is better.
You Only Pay When Someone Clicks
Unlike traditional ads, you don’t pay for impressions. You only pay when someone actually clicks your ad (CPC model).
You Control Who Sees Your Ads
You can define your target audience using:
- Keywords
- Location (city, country, radius)
- Language
- Device type (mobile, desktop)
- Demographics (age, gender)
- Interests and behaviors
Google Runs an Auction
Every time a search happens, Google runs a real-time ad auction. Your ad competes with others based on:
- Your Bid: How much you’re willing to pay for a click.
- Quality Score: Google’s rating of your ad’s relevance, click-through rate, and landing page experience.
- Ad Extensions & Format Impact: Use of call buttons, sitelinks, location info, etc., can boost your ad performance.
Track Performance and Optimize
Google Ads offers in-depth tracking and reports. You can measure:
- Impressions
- Clicks
- Conversions (sales, signups, calls)
- Cost per conversion
- Return on ad spend (ROAS)
Based on results, you or your ad manager can optimize keywords, ads, bids, and targeting for better ROI.
Achieve all your goals in one place
Maximize leads and conversions
Get better quality leads and enhance conversions.
Increase online sales
Show up where shoppers are and increase site traffic and sales.
Drive in-store foot traffic
Bring people through your doors and increase offline sales.
Show your brand to more people
Put your brand out there to increase reach and engagement.
Market your app to new users
Put your app in front of the right users to drive downloads and engagement.